Brand Canvas

Brand Canvas provides the structure and the ideation cards to narrow in on your brand’s vision, consolidate and crystallize its core, and gain the needed clarity to take your brand to the next level. It comes in digital and printer-friendly versions. Watch a video ➺

Miro template included (English & German versions).
12 Worksheets for printing
A2 PDF template for printing included.

Format

Clear

Why Brand Canvas?

"Achievement is not a problem. Alignment is." - Brendon Burchard

The Brand Canvas is our recommended tool for running brand strategy workshops—whether you're working in person, remotely, or using a gamified format.

It's the core framework that helps you capture, organize, and crystallize everything that emerges during the strategy process. It brings together the brand’s essence—its story, purpose, values, personality, and visual direction—all in one place.

Our Brand Strategy Workbook and Brand Strategy Cards guide you in identifying what strategic insights to place where on the Brand Canvas. By the end of the sessions, the Canvas will clearly reveal how the brand’s foundational elements fit together to form a cohesive and actionable brand vision.

It becomes both a map and a mirror for your client: reflecting who they are and guiding where they want to grow next.

Why It Matters

It captures the story behind the brand—the "why" and the values that set it apart
It organizes essential insights uncovered during the workshop
It bridges strategy with execution by becoming a clear, collaborative brand brief—ideal for aligning designers, copywriters, marketers, and leadership teams.

At the end of your sessions, the Brand Canvas shows how all the brand's strategic building blocks fit together into one clear, cohesive picture.

Whether you're running a workshop remotely, in person, or in a hybrid gamified format, the Brand Canvas becomes the centerpiece of the experience—for both you and your client. You can get the Brand Canvas in print or digital format, or as part of the Bloomerangas subscription. No matter the format, this tool ensures your client walks away with more than just ideas—it gives them a structured, actionable system they can use and build on.

WHAT'S INCLUDED?

Brand Canvas Template (for Miro)
A2 pdf template for printing
12 Worksheets for printing - only in v3 & up
12 Archetype Cards
40 Personality Cards
40 Tone of Voice Cards
37 Style Characteristics Cards

How does Brand Canvas work?

What's included?

Brand Canvas (Miro template)

This Canvas clearly lays out your brand's vision right in front of you. After filling it out, people experience that long-awaited “aha” moment of clarity. This provides the base and a new dose of inspiration to create your dream brand.

Brand Canvas (A2 PDF for printing)

An A2 pdf version of the Brand Canvas is included in case you wanted to have a printer-friendly version.

40 Personality Trait Cards

Your brand isn’t just a product or a service, it’s also a story of who you are and why you are. The pillars of every brand story are the principles that define a brand’s personality. These hand-picked personality cards will help you define your brand’s core principles.

12 Archetype Cards

Explore the brand’s archetype or personality type through these 12 cards. Each card contains an explanation and real-life examples. Discover the types that best suit your brand. It will be much easier to define the brand’s tone of voice and style later on.

37 Style Characteristics Cards

Express yourself through these style characteristics' cards. Construct the phrases in a way that enables you to be understood. Ensure your communications are smooth and more efficient.

40 Tone of Voice Cards

Sculpt your brand’s tone of voice through these examples designed to help you shape your brand’s personality and speak to your audience. Examples of the Brand Quotes are included.

Brand Canvas will help you to:

Get a structure and tools to crystallize the brand's core

Uncover the brand's authentic points

Distill all ideas and narrow in on the brand's vision

Gain clarity and momentum to make the next move count

Frequently Asked Questions

What is the Brand Canvas?

The Brand Canvas provides the structure and ideation cards to narrow in on your brand’s vision, consolidate and crystallize its core, and gain the clarity needed to take your brand to the next level. It becomes both a map and a mirror: reflecting who you are and guiding where you want to grow next.

Who is the Brand Canvas for?

It’s ideal for brand strategists, creative teams, founders, or anyone running brand workshops—in person, remotely, or in hybrid formats. Whether you're just starting out or refreshing a brand, the Brand Canvas helps you organize and elevate your brand strategy.

How is the Brand Canvas used in workshops?

During a workshop, whether in-person or online, participants go through structured exercises to uncover insights around the brand’s story, purpose, tone of voice, values, personality, and more. These insights are placed onto the Brand Canvas, helping bring everything together into one clear picture. It becomes both a mirror and a map—showing who the brand is and where it’s headed.

If you’re planning to run a brand strategy workshop, the Brand Canvas is the best place to start.
👉 Explore our guide on how to run a brand strategy workshop, with practical tips from running workshops at companies and incubators around the world—such as Google Campus London, Paris Telecom Incubator, MTV Lebanon, and more.

What formats does the Brand Canvas come in?

You can choose the format that fits your context:
・A2 print version – Great for in-person workshops and for displaying as a brand concept board.
・Miro template – Ideal for remote workshops; comes in English and German.
・PDF version – A printer-friendly version of the Miro template.

What happens after filling out the Brand Canvas?

Once completed, the Brand Canvas becomes a foundation for your brand. It reflects what you’ve uncovered and aligns everyone around a shared vision. It’s used as a reference point moving forward—whether you’re briefing designers, working with a strategist, or aligning your internal team.

What makes the Brand Canvas different from other tools?

It bridges strategy with execution. The Brand Canvas consolidates all your brand’s strategic building blocks in one place and becomes a collaborative brief—ideal for aligning teams, designers, copywriters, and leadership. It works across formats and supports both structure and creativity.