Design Rewind: Mexico

Design can be seen as a display of the beauty and aesthetics found in every country in the world. As a canvas for artistic self-expression, the potential for creation is boundless.

Creativity has long been Mexico’s hallmark, but in the eyes of the country’s most promising talent, it extends beyond expression alone—creativity permeates everyday life. Its effectiveness lies in the way information is packaged and presented to impact our perceptions.

In recent years, Mexico’s design scene has witnessed a creative revolution across various disciplines, from graphic, branding and product design to fashion, interiors, and architecture.

Here, we look at the qualities of the most interesting design work in Mexico today.

Graphic Design & Branding

Mexican graphic designers are masters of visual storytelling. They’re known to infuse their work with color, pattern, and cultural heritage.

SAT: Sociedad Artística del Tecnológico.Franca Studio. México, 2023.
The logo designed by Franca Studio comes to life in motion where dance, music, and light synchronize, bringing together art, performance and audience.

In Mexico there’s a balance in the scale between eccentric, classic and minimalist design signatures. Color is perhaps its most distinctive feature. From the northernmost part of the country to the south, everywhere you turn feels drenched in its own particular palette.

But, instead of creating an overpowering stew of hues and shades like Hollywood clichés, Mexican graphic designers use color combinations wisely. Infusing distinctive codes that range from the classic and traditional to the avant-garde and futuristic, design studios like Franca Studio and Manifesto employ striking stories around color to build and transform a brand’s universe.

Bombavista. Anagrama. México, 2023.

Through friendly and legible typography, Anagrama created an identity system that’s unique to the Mexican eyewear brand Bombavista: proudly Latin, approachable and fun.

Anagrama’s meticulous attention to detail and sophisticated aesthetics have made them trailblazers in brand identity design. Synthesis plays a central role in their work in which traditional elements play in combination with modern aesthetics and contemporary techniques. This championing fusion feels strong and distinct, continuing Mexico’s conversation into unique artistic territory.

Campos. Futura. México, 2022.

Designed by Futura, Campos’ brand identity is built around elegance, sophistication, and Art Deco geometry to evoke a modern, minimalist, and timeless environment for the residential project’s guests.

Futura looks into the past for their future-proof creations. This past-present exchange results in visually captivating and culturally-resonant designs—simple, yet very effective.

Casa Bosques Chocolate Soap Edition. Savvy Studiio. México, 2022.

Savvy Studio seamlessly blends traditional Mexican aesthetics with contemporary design sensibility, as seen in their works for both local and international clients. Here, attention to detail takes on a different meaning. Beyond expressive art forms and folkloric motifs, Mexican hospitality and traditions take center stage.

Provenance, traditional graphic styles, cultural aesthetics, multisensory experiences, and decadence are common topics for Savvy Studio’s own Casa Bosques, a bookstore founded in 2012 that specializes in art and design objects and publications from all over the world.

Ditroit. Savvy Studio. Los Angeles, 2023.
For Ditroit’s identity Savvy Studio borrowed from LA’s strong Mexican-influenced culture and LA’s laid back attitude building a unique visual language that feels both unique and authentic.
Teia Cosmetics. Estudio Romero. México, 2019.
Rey Peregrino. Estudio Romero. México, 2020.
New Horizons.Estudio Romero. México, 2020.

Momiji. Anagrama. México.

Maderista. Anagrama. México.

La Tuna.
Anagrama. México.

Ciudad Juárez. Alejandro Magallanes. México.
Imágenes Contra la Tortura. Alejandro Magallanes. México.

Through thought-provoking campaigns, socially conscious branding, and visual activism, Mexican designers contribute to important conversations and inspire positive societal transformation.

Ruido. The Welcome Branding Group. México, 2023.
Souvenir. The Welcome Branding Group. México, 2021.
Damián Lescas. Manifesto. México, 2021.
Núcleo. Manifesto. México, 2022.

Punctuated with regional authenticity, the country’s next wave of innovative brand creators spell an appreciation for cultural values and tradition. Swiftly fluent in historical art movements and tastemakers that came before them, its new generation of graphic and digital designers have garnered immense acclaim within the industry.

If design has a future, The Branding People, Karla Heredia, Monumento Studio, Heavy, and Firmalt Agency have made a powerful case that it lies with Mexico.

Momus. The Branding People. México, 2023.
The Sandwich Club. Karla Heredia. México, 2022.
Salsa Norte. Monumento Studio. México, 2020.
Homística. Firmalt Agency. México, 2023.
Seekrz. Heavy. México, 2022.

Product Design

Fusing traditional craftsmanship with modern functionality, designers push the boundaries of form and material. Unique pieces honor Mexico’s rich artisan heritage in a captivating blend of expertise and artistry where old generations and new meet.

Custom Multifunctional Platform for residential project in Los Cabos. Esrawe Studio. México.

Esrawe Studio’s sleek and functional creations blend traditional materials such as wood, glass and metal with signature new forms. The multidisciplinary group develops furniture, interior design and architectural solutions for hospitality, cultural and residential projects.

Ban Stool. Esrawe Studio. México.
Guaymas Collection. Christian Vivanco X Los Patrones. México, 2019.  
Resting low to the ground, each of the four pieces of this outdoor furniture collection are designed in nickel-steel with looping legs and arms.
Huixcolotla Collection. Ad Hoc. México, 2022

A strong sense of identity and pride results in products that reflect the country’s cultural tapestry. And yet, Mexican product designers love experimenting with innovative materials and manufacturing techniques and pushing the boundaries of materiality. Think: reclaimed wood, recycled plastics combined with 3D-printed components, steel, and blown glass. Collaborations between Liliana Ovalle and Colectivo 1050°, Nouvel and Ewe Studio, and Christian Vivanco for Los Patrones are proof of this.

Magma Grande Black. Nouvel & Ewe Studio. México, 2021.
Magma Chica Brown. Nouvel & Ewe Studio. México, 2018.
Ambra toba double pendant. David Pompa. México, 2023.
Ambra toba pendant. David Pompa. México, 2023.
30 Perceptions of a Tiger. Violeta Hernández. México.

Mexican product designers like Violeta Hernández, skillfully blend traditional design elements with contemporary aesthetics reinterpreting traditional motifs, patterns, and forms in a modern context. The resulting products are both timeless and relevant to a contemporary lifestyle.

Silla Knit. Pirwi. México, 2023.

Sinkhole Vessels. Liliana Ovalle & Colectivo 1050°. México.
Encuentros for Tequila Maestro Dobel. Liliana Ovalle. México.
Wall Textile. Mestiz. México.
Hammock EA. Taller Maya. México, 2020.

Functionality and aesthetics are highly appealing for the Mexican public. As such, the constant quest for balancing utility and beauty lies in elevating life’s daily routine. Adding layers of meaning and depth to a product is synonymous to success. David Pompa, Pirwi, Taller Maya, and Mestiz transcend conventional practicality of objects employing material experimentation to offer artful alternatives to the ordinary.


Fashion in Mexico pays homage to indigenous cultures while embracing a global perspective. Using traditional textiles and heritage techniques, fashion designers create contemporary ready-to-wear silhouettes. The result is fashion that is both culturally significant and highly wearable.

Baní Artesanal. México, 2023.
Baní works hand in hand with artisans around México, innovating original designs with heritage weaving traditions.
Lorena Saravia. México, 2023.
Carla Fernández Casa de Moda: A Mexican Fashion Manifesto. Franz Mayer Museum. México, 2023. The exhibition was the first to fully examine the work of the Mexican fashion designer.
A pioneer in social change, Fernández’ team travels throughout Mexico to meet communities of artisans to collaborate in a vision for ethical fashion and innovation that sustains ancient indigenous techniques.
Saco Gruyère. Alejandra de Coss. México, 2023.
Francisco Cancino. México, 2023.
‘La Domesticación del Fuego’ by Francisco Cancino. México, 2023.
‘Trascender’ by OCELOTE. México.

Embroidery, beadwork, hand-painted motifs, and intricate textile weaving give contemporary Mexican fashion its authenticity and luxury. Designers work with local artisans promoting collaboration and support traditional craftsmanship.

However, Mexican fashion should not be confused with traditional dress. While both can coexist, they still face very different challenges that go from cultural appropriation to the high demand for disposable fast fashion.

Despite the adversity, established designers, such as Francisco Cancino, Carla Fernández, Julia y Renata, and Lorena Saravia have opened international doors to the younger, up-and-coming Mexican talent.
Brands like Alejandra de Coss, Dan Cassab, Montserrat Messeguer, and Tiempos have developed recognizable narratives that cater to a broader, global public.

Dan Cassab. México, 2023.
Montserrat Messeguer. México, 2022.
Botas Jornada.’ Montserrat Messeguer. México, 2023.
’Cage Collection’ Anndra Neen. México.
’Brass Collection’ Anndra Neen. México.
Tiempos. México.
Tiempos. México.
Objetos de Interés Corporal. México.
Aurelia. México.

Architecture & Interiors

A remarkable fusion of traditional and pre-Hispanic influences, avant-garde innovation, and deep roots are evident in Mexican contemporary architecture.

Mexican architects such as Tatiana Bilbao blend design with nature, creating a seamless transition between indoor and outdoor environments, and blurring the boundaries between the built environment and nature.

Incorporating courtyards, gardens, and expansive windows allows for a constant connection to the surrounding landscape.

Los Terrenos. Tatiana Bilbao Estudio. México, 2016.
Mazatlán Central Park. Tatiana Bilbao Estudio. México, 2018.
Terreno House. Fernanda Canales. México, 2019.
Hotel Terrestre. Alberto Kalach. México, 2022.
Kurimanzutto Art Gallery. Alberto Kalach. México, 2008.

Architects like Fernanda Canales, Alberto Kalach and Frida Escobedo focus on creating spaces that foster interaction and dialogue in designs that explore bold and expressive forms. These designs not only provide functional spaces but also serve as works of art that evoke curiosity and admiration.

Most recently, Escobedo was chosen to reimagine the modern and contemporary wing of the Metropolitan Museum of Art in New York.

La Tallera. Frida Escobedo. México, 2010. La Tallera, an art gallery in the former studio of Mexican muralist David Alfaro Siqueiros, marked Escobedo’s first public project.
Serpentine Gallery. Frida Escobedo. London, 2018.
Tlecan. Anagrama. México.

Architects embrace the country’s cultural heritage, prioritize sustainability, and create innovative spaces that respond to social needs. Integrating historical references adds depth and authenticity to their designs.

Maderista. Anagrama. México.
Novelty Apparel. Anagrama. México.

Mexico’s design scene is a vibrant tapestry where visionary individuals dare to push boundaries, wholeheartedly embrace their rich traditions, and infuse every facet of life with boundless creativity. From the mesmerizing world of graphic design and product innovation to the captivating realms of fashion and architecture, these designers embody the essence of inspiration, weaving their distinct visions and trailblazing spirit into the very fabric of our collective imagination.

As they forge ahead with unwavering passion, Mexico’s design luminaries remain beacons of ingenuity, illuminating pathways towards a future that knows no bounds.