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Design Thinking & UX Fundamentals at Startup Chile

A few moments from the Wednesday’s meetup at the Startup Chile. I had the honor to co-host it with James McBennett, co-founder at Assmbly. James did a presentation on Design Thinking and the designers being the center of gravity in a startup designed to scale. I did my usual one on the UX Fundamentals. Big thanks to Aparnafor organizing and everyone who took the precious time to come for this!

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Getting used to the microphone… somehow it did not feel as natural for me as doing a workshop without it. As if there was someone else I needed to take care of besides the audience…

James McBennett , co-founder at  Assmbly . James McBennett showcasing that getting the coke from the vending machine is actually not very convenient. Bad product design, in other words. startupchile-james-03.png
revue on brands, creativity, design and society

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