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You know her when you see her – elegant yet free, refined but with a sensual airiness. You might find her carving a silky piece of marble in a light-filled studio, slowly revealing subtly curving details. Feminine is soft on the outside because she’s rooted in her inner strength.

From top-left clockwise: 01, 02, 03, 04, 05, 06 – Rodin Museum in Paris by Egle Karalyte, 07 – Flatiron Building, NYC by Jason Briscoe, 08.

“One day a hummingbird flew in —
It fluttered against the window til I got it down where I could reach it with an open umbrella–
— When I had it in my hand it was so small I couldn’t believe I had it–but I could feel the intense life — so intense and so tiny —
…You were like the humming bird to me…
And I am rather inclined to feel that you and I know the best part of one another without spending much time together —
— It is not that I fear the knowing–
It is that I am at this moment willing to let you be what you are to me — it is beautiful and pure and very intensely alive.”

Georgia O’Keeffe

Style Characteristics


  • Curving, clean lines
  • Soft color palette – often pastels with white
  • Softness, airiness, sense of beauty
  • The female form used artfully
  • Organic shapes – often from nature like flowers, trees, clouds, waves
  • Handwriting or script fonts


  • Dark or brash colors
  • Rough, rustic, aggressive
  • Hard, industrial, geometric 
  • Grunge, urban

Good for Branding

  • Luxury/Sophisticated Goods for Women 
  • Women’s Apparel 
  • Women’s Jewelry
  • Spas and Yoga Studios 
  • Body-Mind-Spirit Products and Services
  • Interior Design and Home Products 

Create your own styles with the Brand Cards.

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