Feminine

“One day a hummingbird flew in —

It fluttered against the window til I got it down where I could reach it with an open umbrella–

— When I had it in my hand it was so small I couldn’t believe I had it–but I could feel the intense life — so intense and so tiny —

…You were like the humming bird to me…

And I am rather inclined to feel that you and I know the best part of one another without spending much time together —

— It is not that I fear the knowing–

It is that I am at this moment willing to let you be what you are to me — it is beautiful and pure and very intensely alive.”

— Georgia O’Keeffe

You know her when you see her – elegant yet free, refined but with a sensual airiness. You might find her carving a silky piece of marble in a light-filled studio, slowly revealing subtly curving details. Feminine is soft on the outside because she’s rooted in her inner strength.

Sound

Style Characteristics

yes

• Curving, clean lines
• Soft color palette – often pastels with white
• Softness, airiness, sense of beauty
• The female form used artfully
• Organic shapes – often from nature like flowers, trees, clouds, waves
• Handwriting or script fonts

no

• Dark or brash colors
• Rough, rustic, aggressive
• Hard, industrial, geometric 
• Grunge, urban

Good for Branding

• Luxury/Sophisticated Goods for Women 
• Women’s Apparel 
• Women’s Jewelry
• Spas and Yoga Studios 
• Body-Mind-Spirit Products and Services
• Interior Design and Home Products 

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