Join Bloomerang – a live workshop to grow your brand. 
You know her when you see her – elegant yet free, refined but with a sensual airiness. You might find her carving a silky piece of marble in a light-filled studio, slowly revealing subtly curving details. Feminine is soft on the outside because she’s rooted in her inner strength.
“One day a hummingbird flew in —
It fluttered against the window til I got it down where I could reach it with an open umbrella–
— When I had it in my hand it was so small I couldn’t believe I had it–but I could feel the intense life — so intense and so tiny —
…You were like the humming bird to me…
And I am rather inclined to feel that you and I know the best part of one another without spending much time together —
— It is not that I fear the knowing–
It is that I am at this moment willing to let you be what you are to me — it is beautiful and pure and very intensely alive.”
— Georgia O’Keeffe
Style Characteristics
yes
- Curving, clean lines
- Soft color palette – often pastels with white
- Softness, airiness, sense of beauty
- The female form used artfully
- Organic shapes – often from nature like flowers, trees, clouds, waves
- Handwriting or script fonts
no
- Dark or brash colors
- Rough, rustic, aggressive
- Hard, industrial, geometric
- Grunge, urban
Good for Branding
- Luxury/Sophisticated Goods for Women
- Women’s Apparel
- Women’s Jewelry
- Spas and Yoga Studios
- Body-Mind-Spirit Products and Services
- Interior Design and Home Products
Create your own styles with the Brand Cards.
