How to use the Content Cards?

content cards

We’ve created the Content Cards with the mission to help you uncover good content ideas that would power up your content marketing: increase your website’s rankings on Google, create more brand awareness, and activate more engagement with your audience. Let’s explore how to use the Content Cards as a standalone tool.

content cards
The Content Cards

Content Cards can be used as a standalone ideation tool or as one of the tools within the Content Strategy Kit. When used as a standalone tool, the Content Cards will help you answer the core questions needed to build a content marketing system:

Core questions to build your content system

When used as part of the Content Strategy Kit, they will help you to create an effective content marketing system for your brand. The Kit goes deeper into the best practices of content marketing showing you the journey that each person goes through as they are developing a relationship with the brand. It then shares with you the best practices on how to create content for each touchpoint in order to move the person forwards and build a relationship further towards a sale and then post-sale. The Kit includes the Content Canvas (the backbone of the process) and the Content Strategy Workbook which gives all the steps and best practices.

content strategy kit
Content Strategy Kit

What’s included in the box?

When you’ll open the box, you’ll see that there are 5 different sets of cards. Each set is differentiated by color. The first card in a set is fully colored and asks you one of the core questions needed to create a content marketing system. E.g. here’s the first question: 

The remaining cards in that set are there to trigger ideas and to help you find the answers to the question. They have a colored sidebar to help you group them together after the workshop.

What’s the process?

  1. Take each set of cards and lay them separately on a table.
  2. We’ll focus on answering these questions first:

3. As you take each title card, lay it somewhere on the table.

4. Review the answer cards and pick as many as you find fit. Lay them below the title card to form a column. It might happen that none of the answers exactly match what you’d like to say. The cards are meant to lead you to find your answers and it’s only normal to expect that your answers might be original and unique. If this happens, just take a sticky note, write your answer down, and stick it on the table. 

3. Do these steps for all the questions above. At the end of this process, you’ll have 6 columns in front of you.

4. When you will be choosing the content titles, you might want to write down the final content title on a sticky note instead of the card. This way, your title cards will serve you longer.

5. Once you have the list of content titles, take the set of cards “What will be the CTA (call to action) on this content piece?” For each content title card, we need to define one CTA. This way we will map each content title to an action we want people to take after they find this content piece.

6. Go through the CTA cards for inspiration and write down the final CTA for that content title on a sticky note. Stick the note onto the title card. The mapping is done!

7. Take each content title card and, while following the questions, score them onto a sticky note. Stick the note onto the title card.

8. Now, go through the scores and, following the suggestions, filter out those ideas that are worth creating from those which might not generate the best results.

9. Voila! You have a set of good content ideas to work on. The first milestone in the creation of a content system is done. Congrats!

Jump-start the creation of your content marketing system👇