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Italian Modernism

Modernism came about at the beginning of the 20th Century through wanting to break away from tradition – from traditional styles, beliefs and ideals. It was the time of ‘… out with the old and in with the new…’, a time when looking back just wouldn’t do anymore.

In Italy, the Modernist movement was initially influenced by fascist ideology, promoting the grandeur of the Italian nation and celebrating technology, speed and the power of machines. It laid the foundation of the great Italian design of the ’60s’ and influenced Italian architecture, art, literature, cinema, and even gastronomy.

Here is my inspiration for the Italian Modernism!

Images sources

From the left clock-wise:

  1. Fiat 500 – Front Angle, 1957 – Netcarshow
  2. Color palette created by e.k.
  3. Tumblr.
  4. Persol brand identity via Persol.com
  5. Campari brand identity via Flickr.
  6. Campari soda packaging via Campari.com
  7. Via Pinterest
  8. Poster design via Pinterest
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