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Imagine James Dean and Salma Hayek zipping through Beirut on a scooter. Their experience reflects The Middle East Vintage design style: exotic adventure and cultural richness embodied in dynamic patterns, eclectic colors, and a dash of glam.
Both the Middle East Vintage style and the Boho style share the qualities of artistic freedom and independent spirit as seen in the use of free-flowing, colorful patterns. Boho leans toward Romanian and Moroccan influences, while Middle East Vintage reflects its Arabian culture.
This design style is a cousin to the wildly re-popular Boho style, which is an updated mix of early 19th century Romania, 1950s Paris, and American flower children of the 1970s.
An icon of Middle East Vintage style – designer Rana Salam – has created this mood-board for our styles collection. Rana’s work conveys a curious and free-spirited vibe that’s deeply sensual, lush, and Beirut-inspired.
Meet Rana Salam
Here’s a short conversation with Rana Salam in her beautiful studio in Beirut, Lebanon. We hope you’ll enjoy meeting her a bit more!
Style Characteristics
YES
- Middle Eastern influences.
- Exotic color palette – spicy, earthy, eclectic, rich.
- Multiple colors used in one design – specific palette but unrestrained combinations.
- Liberal use of pattern, layers, and text as part of the design.
- Use of gold/metallic; feeling of retro glam.
- Handwriting style fonts matched with clean-lined secondary font.
NO
- Classic (conservative, restrained).
- Minimalistic.
- Industrial (steril, neutral).
- Futuristic
Embodies these Personality Traits
- Adventurous
- Artistic
- Eccentric and/or Edgy
- Free-Spirited
- Maximalist
- Open-minded and/or Rebellious
Good for Branding
- Art and cultural products and events.
- Eclectic/artful fashion brands.
- Adventurous and cultural travel.
- Products with retro branding.
- Restaurants with globally-focused cuisine.
- “Boho” influenced products, fashion, home.
Create your own styles with the Brand Cards.
