On Weaving in Your Inner Qualities into Your Brand

This post has an audio story too. Catch a breeze:

How do you know if a brand reflects your inner qualities? I assume the question is around you as creators and entrepreneurs, how can you instil the inner qualities into the brand?

First of all, why do we need to do that? We should do it if we want to really create something authentic that stands out, that is different from the masses, and that has a certain flair that’s uniquely you. So if you’re interested in that, then seeing how you can instil your inner qualities into the brand identity is the right way to go. If you don’t care about it, all good, skip that. Easier for you because all of these things are not so easy for people who are trying to create something original. So either way, there’s no right or wrong way. It’s just that we’re either on that path or we are on the other path, and then certain rules apply and certain rules don’t apply.

If you want to instil original qualities that are within you into the brand, kind of transfer your DNA into the brand, here are a few tips. Firstly, it’s almost impossible to escape doing this. If you’re creating something from the heart, and you’re creating something that you feel you just simply need to do, you cannot, not do it, the qualities that are coming from inside you will naturally weave into whatever you are outputting into the world. You can’t escape that. So don’t worry, it’s going to either will come up.

One thing to think about is how can you leverage these qualities to gain a competitive advantage and add more weight to your brand. This is actually a long topic, and we do this process in my branding workshops and in the brand transformation game, the Bloomerang Go. So I’m not going to go too much into it because it’s a pretty deep dive.

But just a few things that maybe you can kick off this process in terms of thinking. You can identify the qualities that you feel are uniquely representing your brand and see that they’re giving a certain advantage to who you are based on how other people operate in the market. And then you call these authentic points. So these are my authentic points that I really want the brand to contain, to embrace. And then I can see how I can spread them out everywhere. So on my website and my logo, in my communications, in the way I carry myself in the world. You need to just embody these qualities, not within yourself only, but within your brand system as well. So that would be it, for now. See you later.