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Brand Canvas (digital)

Brand Canvas provides the structure and the ideation cards to narrow in on your brand’s vision, consolidate and crystallize its core, and gain the needed clarity to elevate your brand to the next level.

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How does Brand Canvas (v3) work?

Why Brand Canvas?

"Achievement is not a problem. Alignment is." - Brendon Burchard

Get our digital version of the Brand Canvas which is the backbone of our brand experience design system.

It will provide you with the structure and the brainstorming cards to uncover the brand's core. At the end of the process, you'll have the clarity and the momentum needed to make the next move count.


  • Brand Canvas Template (for Miro)
  • 12 Archetype Cards
  • 40 Personality Cards
  • 40 Tone of Voice Cards
  • 37 Style Characteristics Cards
  • 12 Worksheets for Print (PDF version) - only in v3 & up

What's included?

Brand Canvas

Brand Canvas clearly lays out your brand's vision right in front of you. After filling it out, people experience that long-awaited “aha” moment of clarity. This provides the base and a new dose of inspiration to create your dream brand.

12 Archetype Cards

Explore the brand’s archetype or personality type through these 12 cards. Each card contains an explanation and real-life examples. Discover the types that best suit your brand. It will be much easier to define the brand’s tone of voice and style later on.

40 Personality Trait Cards

Your brand isn’t just a product or a service, it’s also a story of who you are and why you are. The pillars of every brand story are the principles that define a brand’s personality. These hand-picked personality cards will help you define your brand’s core principles.

40 Tone of Voice Cards

Sculpt your brand’s tone of voice through these examples designed to help you shape your brand’s personality and speak to your audience. Examples of the Brand Quotes are included.

37 Style Characteristics Cards

Express yourself through these style characteristics' cards. Construct the phrases in a way that enables you to be understood. Ensure your communications are smooth and more efficient.

Brand Canvas will help you to:

Get a structure and tools to crystallize the brand's core
Uncover the brand's authentic points
Distill all ideas and narrow in on the brand's vision
Gain clarity and momentum to make the next move count

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