Brand Cards

Brand Cards are a design ideation tool that helps teams visualize ideas, explore brand directions, and build inspiring moodboards. They support collaborative workshops and creative sessions, helping transform early ideas into clear and impactful brand concepts.

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€160

(print)

Digital version available at Bloomerangas.

Inspiration, reimagined.

Why Brand Cards?

Getting on the same page with your client or team when discussing the aesthetics of the brand or design project can be a challenge. Especially if you work remotely. What is modern and hip for a New Yorker is not necessarily the same for someone from Hong Kong or Johannesburg.

We've created the Brand Cards with a mission to create a simple and practical tool that would enable you and your client or team to quickly synchronize around the design direction for your project. This tool helps to avoid miscommunications and reduces the resulting back-and-forths.

The Brand Cards is also a celebration of the most interesting creative work out there. Have fun with this!

WHAT'S INCLUDED?

What's included?

20 Design Themes (Styles)

We've curated the most interesting works across design disciplines (branding, graphics, print, typography) into 10 themes that reflect our visual trends. Expand your horizons. Save lots of research time.

260 Design Cards

Each style has 13 design cards. Use these cards as a tool to facilitate a conversation with your client or team when setting a design direction for your project. Make it a smooth ride instead of a bumpy one full of miscommunications and back-and-forths.

Brand Archetype Cards

Explore the brand’s archetype or personality type through the brand archetype cards. Each card’s verso contains an explanation and real-life examples. Discover the types that best suit your brand. It will be much easier to define the brand’s tone of voice and style later on.

Tone of Voice Cards

Sculpt your brand’s tone of voice through these examples designed to help you shape your brand’s personality and speak to your audience. For each tone of voice, you'll find an example of a brand quote.

Personality Traits Cards

Your brand isn’t just a product or a service, it’s also a story of who you are and why you are. The pillars of every brand story are the principles that define a brand’s personality. These hand-picked personality cards will help you define your brand’s core principles.

Style Characteristics Cards

Define your brand's style using the style characteristics cards. Each card gives you a design concept that's explained on the back of the card. Learn the design language, educate your client, and make your communications smoother.

"These cards are a great breakout tool for our brand workshops. They’re high quality, functional, and cover a range of emotions and personalities that create a shared language between participants. We love using them to support with brand development."

— Elyssa Seidman, Strategy Director at Motive Los Angeles 🇺🇸

Why choose the Brand Cards?

Establish a common vocabulary with your client

Facilitate a successful talk around aesthetics

Discover the best of world-class design

Create concepts and moodboards

Frequently Asked Questions

What are Brand Cards?

Brand Cards are a visual ideation tool for brand strategists, designers, and creative teams. They help you align around a clear design direction by providing curated examples of design styles, brand archetypes, personality traits, and tones of voice.

Who are these cards for?

These cards are ideal for brand strategists, designers, creatives, and facilitators working on brand identity, visual direction, or creative concepts. They’re especially helpful during client workshops or collaborative sessions.

How can I use the Brand Cards?

Use them to quickly visualize and communicate design direction during branding workshops, team meetings, or creative brainstorms. Lay out the cards to create moodboards, explore different aesthetics, and establish a common visual language with your team or client.

Why are Brand Cards helpful in workshops?

They help synchronize the team or client around the design language — reducing confusion, saving time, and avoiding unnecessary back-and-forth. They create a shared visual vocabulary and help facilitate meaningful discussions about aesthetics and brand personality.

👉 For a full step-by-step guide on how to structure an effective brand strategy workshop (with tips on using tools like Brand Cards), check out our article: How to Run a Brand Strategy Workshop