Ideation tool for brand strategists, designers, and creative teams to create mood boards and transform ideas into brand or design concepts.
Why do you need the Brand Cards?
Getting on the same page with your client or team when discussing the aesthetics of the brand or design project can be a challenge. Especially if you work remotely. What is modern and hip for a New Yorker is not necessarily the same for someone from Hong Kong or Johannesburg.
We’ve created the Brand Cards with a mission to create a simple and practical tool that would enable you and your client or team to quickly synchronize around the design direction for your project. This tool helps to avoid miscommunications and reduces the resulting back-and-forths.
The Brand Cards is also a celebration of the most interesting creative work out there. Have fun with this!
- 200 Style Cards
- 12 Brand Archetype Cards
- 40 Brand Personality Cards
- 20 Tone of Voice Cards
Why choose this tool?
200 Style Cards
We’ve curated a collection of 200 of the best in design work from around the world and organized it into 10 different styles. Discover the trending design work, save lots of research time, and have a solid base to create a mood board that visually communicates the design direction for a brand you are creating.
CLARIFY YOUR POSITION
12 Brand Archetype Cards
Your brand isn’t just a product or a service, it’s also a story of who you are and why you are. The pillars of every brand story are the principles that define a brand’s personality. Define your brand’s archetype with the help of these cards.
TAKE A STAND
40 Brand Personality Cards
Your brand’s personality is the heartbeat of your communications. It sets the vibe and the direction for your content. Define your brand’s personality traits with the help of these 40 brand personality cards.
FIND YOUR VOICE
20 Tone of Voice Cards
Sculpt your brand’s tone of voice through 20 examples designed to help you shape your brand’s personality and speak to your audience. Each card’s verso contains an explanation and real-life examples. Now it’s your turn to find what resonates with you!
Create Concepts + Mood Boards
Here’s what you can do with the style cards. There’s no end to this fun!