Brand Experience Design Framework
This framework provides a structure and a set of tools to create and activate an experience that your customer goes through as they are developing a relationship with your brand.
Why Brand Experience Design Framework?
This framework is our foundational framework for all the client work we do. It enables defining and then activating the steps that a customer goes through as s/he is developing a relationship with a brand.
We first work out all the touchpoints: from the moment a customer discovers a brand to the moment s/he becomes a loyal advocate. Then, we plan how to activate these touchpoints through a captivating brand experience that weaves together brand design, content, good UX, customer success, and sales techniques.
The goal is to create a sustainable results-driven system that activates your customer further at each step of their experience with your brand.
WHAT’S INCLUDED?
- Brand Experience Design Workshop
- Customer Canvas
- Customer Cards
- 1 hr Personal Q&A session
- Access to our Alumni group
What’s included?
LEARN THE CRAFT
Brand Experience Design Workshop
Learn the steps that a buyer goes through as s/he is developing a relationship with a brand. Gain a big-picture understanding of how to systematically create a brand experience that pulls in the right people and develops captivated raving customers.
VISUALIZE IT ALL
Customer Canvas
Customer Canvas enables you to create an experience that a customer goes through when developing a relationship with a brand. It works for any brand – SaaS, e-commerce, brick-and-mortar, etc. It also shows you which tools you can use to activate a customer at each step of the way (brand strategy, content strategy, user experience design, customer success, and customer support.)
EXPLORE, IDEATE, CREATE
Customer Cards
Use these cards to plan an experience that a customer goes through from the moment they discover your brand to the moment they become loyal advocates.
GET YOUR QUESTIONS ANSWERED
1 hr Personal Q&A session
This framework comes with a one-hour personal Q&A session to answer all your questions. You’ll also get access to our alumni group and be invited to our check-ins.
Why choose this Framework?
This framework provides a structure and a set of tools to create and activate an experience that your customer goes through as they are developing a relationship with your brand.