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ONLINE COURSE

Brand Experience Fundamentals

This course provides structure and tools to map out an experience that a customer goes through as they are developing a relationship with your brand from the moment they discover a brand to the moment they become raving fans.

YOU’LL GET:

  • Brand Experience Design Fundamentals (online)
  • Customer Canvas (digital)
  • Customer Cards (digital)
195

Once an experience is mapped out, you'll come up with ways to activate a customer at each touchpoint as s/he is developing a relationship with a brand.

We will work out all the touchpoints: from the moment a customer discovers a brand to the moment s/he becomes a loyal advocate. Then, we plan how to activate these touchpoints through a captivating brand experience that weaves together brand design, content, good UX, customer success, and sales techniques.

The goal is to create a sustainable results-driven system that activates your customer further at each step of their experience with your brand.

WHAT'S INCLUDED?

  • Brand Experience Design Fundamentals (online)
  • Customer Canvas (digital)
  • Customer Cards (digital)

 

What's included?

Brand Experience Design Workshop

Learn the steps that a buyer goes through as s/he is developing a relationship with a brand. Gain a big-picture understanding of how to systematically create a brand experience that pulls in the right people and develops captivated raving customers.

Customer Canvas

Customer Canvas enables you to create an experience that a customer goes through when developing a relationship with a brand. It works for any brand - SaaS, e-commerce, brick-and-mortar, etc. It also shows you which tools you can use to activate a customer at each step of the way (brand strategy, content strategy, user experience design, customer success, and customer support.)

Customer Cards

Use these cards to plan an experience that a customer goes through from the moment they discover your brand to the moment they become loyal advocates.

Customer Persona

Visualize your customers, pinpoint their needs and pain points. This will enable you to serve them better, increase your conversion, engagement, and retention rates.

What’s covered in the Brand Experience Workshop?

Getting Started

  • Welcome! What will we cover?
    4 mins
  • Access the Customer Canvas + Cards
    148K
  • Download the Workshop Slides
    21.6 KB

What is brand experience?

  • What is a brand?
    4 mins
  • What’s the difference between a product and a brand?
    1 min
  • What is brand experience?
    2 mins
  • What is brand experience design?
    2 mins
  • What's the ROI of Brand Experience Design?
    4 mins

How to create a captivating brand experience that activates people?

  • How do people develop a relationship with a brand
    6 mins
  • Tools to create a brand experience and activate people
    3 mins
  • How these tools impact the customer experience
    8 mins
  • How to exactly activate people using these tools
    3 mins
  • Introducing the Customer Canvas
    4 mins

Notes for the Brand Strategist

  • What is the role of the brand strategist?
    2 mins

Brand Experience Fundamentals Course will:

Give you a tried-and-true customer experience process
Give you a structure so you can focus
Corral everything you need into one place
Expand your options via the ideation cards

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