ONLINE COURSE
Brand Strategy Fundamentals
Learn how to develop a winning brand strategy for your company or clients in our comprehensive branding course. Gain access to core branding tools like the Brand Canvas and Brand Strategy Workbook. Updated Jan 2025.
€450
This online course will guide you through the process of developing a winning brand strategy for your company or client, teach you workshop facilitation skills, and show you how to sell your brand strategy service.
THIS ONLINE COURSE INCLUDES:
- 5 hrs of online training
- Brand Canvas (digital)
- Brand Strategy Workbook (digital)
- Brand Strategy Presentation Template
- How to run a Brand Strategy Workshop
- How to sell a Brand Strategy Workshop
- Mobile & desktop access
- Course if perfect for: brand strategists, brand designers, brand managers, brand leads, heads of marketing.
Course Syllabus
Getting Started
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Get Brand Canvas
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Download Brand Strategy Workbook
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Download Brand Strategy Presentation Template
Why is brand strategy important?
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What's the impact of brand strategy
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What's the ROI of brand strategy
How to create a winning brand strategy?
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How do we choose
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How to win over people
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Components of a winning brand strategy
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Process for creating a winning brand strategy
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Introducing the Brand Canvas
How to run a Brand Strategy Workshop?
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What's on the agenda?
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A few pointers
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Why are we doing this?
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Now + Next
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Previous Successes + Fall-outs
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Our Product and Service
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Ideal Customer Persona
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Positioning Statement
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Core Messaging
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Brand Personality
How to sell a Brand Strategy Workshop
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Introduction
Additional Resources for a Brand Strategist
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What is the role of the brand strategist?
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How much to compromise with your team when you're creating your brand's identity?
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How to balance your personal opinion with the opinion of the client?
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What are the next steps?
Why choose the Brand Strategy Fundamentals Course?
What Students Say
"My biggest takeaway is that I was able to productize my strategy work and finally get paid for it. I sold my first package for $9300 during the program. The program paid off before I even finished it. I loved every minute of this course!"
— Tami Enfield, Founder of Brand Yourself Consulting, Minnesota, United States 🇺🇸
About the Course Author
Egle Karalyte is a brand strategist and the creator of Bloomerangas—a gamified brand development system that helps brands, teams, and creators find clarity, deepen alignment, and infuse more creativity into their work. While running a design agency in Paris, Egle collaborated with renowned brands such as Adobe, MTV, and The New School. She's led talks and workshops at events like Web Summit, Berlin Design Week, London NFT. Today, she continues to guide others in creating and launching their brands through Bloomerangas’ tools, workshops, and courses.
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