Why do you need the Brand Strategy Framework?
If you’d like to discover a gamified approach for running your branding process, this framework will help you. This is a digitized version of our Brand Strategy Kit that has been adapted for remote work.
You’ll learn how to sell a Brand Strategy Workshop and get all the tools you need to run it successfully. At the end of this process, you’ll have created a Brand Canvas which gives a crystallized view of the essential elements of your brand.
- Brand Strategy Workshop
- Slides and Exercise Templates
- Brand Canvas (Digital)
- 12 Brand Archetype Cards
- 20 Tone of Voice Cards
- 40 Personality Traits Cards
- Live Q&A Webinar
LEARN THE CRAFT
Brand Strategy Workshop
This workshop goes straight to the point by showing you how to successfully facilitate a brand strategy workshop for your team or your client. You’ll learn how to cut through the clutter, ask only the essential questions, and uncover all of the key information needed to create a solid foundation for a successful branding project.
VISUALIZE IT ALL
By the end of the process, you’ll have created a Brand Canvas that clearly lays out your vision right in front of you. You’ll experience that “aha” moment! This will provide the foundation, clarity, and a new dose of inspiration to turn your ideas into a proper brand.
12 Brand Archetype Cards
Your brand isn’t just a product or a service, it’s also a story of who you are and why you are. The pillars of every brand story are the principles that define a brand’s personality. Define your brand’s archetype with the help of these cards.
TAKE A STAND
40 Brand Personality Cards
Your brand’s personality is the heartbeat of your communications. It sets the vibe and the direction for your content. Define your brand’s personality traits with the help of these 40 brand personality cards.
FIND YOUR VOICE
20 Tone of Voice Cards
Sculpt your brand’s tone of voice through 20 examples designed to help you shape your brand’s personality and speak to your audience. Each card’s verso contains an explanation and real-life examples. Now it’s your turn to find what resonates with you!
LET’S LEARN TOGETHER
Live Q&A Webinar
Join us for a live Q&A where we’ll answer all your questions.