Brand Strategy Framework
This framework provides a tried-and-true process and a set of tools to jump-start the creation of a brand system that positions you as the leader in the space, reinforces your authenticity, and grabs your audience’s attention.
Why Brand Strategy Framework?
Brand Strategy Framework was created with the mission to help brands and creators package their product or service in a way that positions them as leaders in their space, reinforces their competitive advantage, reflects their authenticity, and grabs their audience’s attention.
This framework provides a tried-and-true process and a set of tools to jump-start the creation of a brand system that primes you for success.
WHAT’S INCLUDED?
- Brand Strategy Workshop
- Slides and Exercise Templates
- Brand Canvas (Digital)
- 12 Brand Archetype Cards
- 20 Tone of Voice Cards
- 40 Personality Traits Cards
- 1hr Personal Q&A Session
- Access to our Alumni Group
What’s included?
LEARN THE CRAFT
Brand Strategy Workshop
This workshop goes straight to the point by showing you how to successfully facilitate a brand strategy workshop for your team or your client. You’ll learn how to cut through the clutter, ask only the essential questions, and uncover all of the key information needed to create a solid foundation for a successful branding project.
VISUALIZE IT ALL
Brand Canvas
By the end of the process, you’ll have created a Brand Canvas that clearly lays out your vision right in front of you. You’ll experience that “aha” moment! This will provide the foundation, clarity, and a new dose of inspiration to turn your ideas into a proper brand.
EXPLORE
12 Brand Archetype Cards
Your brand isn’t just a product or a service, it’s also a story of who you are and why you are. The pillars of every brand story are the principles that define a brand’s personality. Define your brand’s archetype with the help of these cards.
TAKE A STAND
40 Brand Personality Cards
Your brand’s personality is the heartbeat of your communications. It sets the vibe and the direction for your content. Define your brand’s personality traits with the help of these 40 brand personality cards.
FIND YOUR VOICE
20 Tone of Voice Cards
Sculpt your brand’s tone of voice through 20 examples designed to help you shape your brand’s personality and speak to your audience. Each card’s verso contains an explanation and real-life examples. Now it’s your turn to find what resonates with you!
GET YOUR QUESTIONS ANSWERED
1hr Personal Q&A Session
This framework comes with a one-hour personal Q&A session to answer all your questions. You’ll also get access to our alumni group and be invited to our check-ins.
Why choose this Framework?
This framework provides a tried-and-true process and a set of tools to jump-start the creation of a brand system that positions you as the leader in the space, reinforces your authenticity, and grabs your audience’s attention.