ONLINE COURSE

Brand Strategy Fundamentals Course

$325

Learn how to develop a winning brand strategy for your company or client while using the Brand Canvas.

YOU’LL GET:

  • 5 hrs of on-demand video
  • Workshop slides
  • Brand Strategy Presentation template

This online workshop will take you through the process of developing a winning brand strategy for your company or client while using the Brand Canvas.

THIS WORKSHOP INCLUDES:

  • 5 hrs of online training
  • Workshop slides
  • Brand Strategy Presentation template
  • Access to our Slack group where all your questions will be answered
  • BONUS: “How to sell your Brand Strategy Workshop” and other resources for the Brand Strategist

What’s covered?

During this online Brand Strategy development course, you’ll learn:

Getting Started

  • Welcome! What will we cover?
    4 mins
  • Download the Workshop slides
    73.3 MB
  • Download “How to run a Brand Strategy Workshop” Slides
    21.6 KB

Why is brand strategy important?

  • What’s the impact of brand strategy
    2 mins
  • What’s the ROI of brand strategy
    3 mins

How to create a winning brand strategy?

  • How do we choose
    6 mins
  • How to win over people
    6 mins
  • Components of a winning brand strategy
    6 mins
  • Process for creating a winning brand strategy
    4 mins
  • Introducing the Brand Canvas
    5 mins

How to run a Brand Strategy Workshop?

  • What’s on the agenda?
    3 mins
  • A few pointers
    6 mins
  • Why are we doing this?
    6 mins
  • Now + Next
    7 mins
  • Previous Successes + Fall-outs
    3 mins
  • Our Product and Service
    4 mins
  • Ideal Customer Persona
    2 mins
  • Positioning Statement
    2 mins
  • Core Messaging
    3 mins
  • Brand Personality
    6 mins

Notes for the Brand Strategist

  • What is the role of the brand strategist?
    2 mins
  • How to sell a brand strategy workshop?
    5 mins
  • How much to compromise with your team when you’re creating your brand’s identity?
    4 mins
  • How to balance your personal opinion with the opinion of the client?
    6 mins
  • What are the next steps?
    7 mins

Why choose the Brand Strategy Fundamentals?

Learn how to develop a winning brand strategy
Understand how to run a brand strategy workshop for your clients
Learn the components of a successful brand system
Equip yourself with a process and tools to be a great brand strategist

What Students Say

“My biggest takeaway is that I was able to productize my strategy work and finally get paid for it. I sold my first package for $9300 during the program. The program paid off before I even finished it. I loved every minute of this course!”
— Tami Enfield, Founder of Brand Yourself Consulting, Minnesota, United States 🇺🇸

Let’s get started!

Brand Strategy Workshop

  • 3 hrs on-demand video training
  • Workshop slides + templates
  • Answers to your questions
  • BONUS: How to sell a Brand Strategy Workshop
  • BONUS: Additional resources for the Brand Strategist

Have a question?

Drop us an email. We’ll help you.