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Brand Strategy Kit

Brand briefs can be tedious. Most times, they are full of paradoxes, clichés, and overall vagueness. Brand Strategy Kit provides structure and tools to streamline and gamify your branding process. Reach that blissful moment of clarity faster and ensure smooth sailing for any branding mission.

$425
Free world-wide shipping

Why do you need the Brand Strategy Kit?

This Kit is for the fellow brand strategists and designers who need a solid starting point to streamline their branding process, run a successful brand strategy workshop offline, and make an impact in the lives of the brands they serve.

It ensures smooth sailing for any branding project, making any branding decisions easier to follow for everyone involved.

Shoot for the stars and let this Kit be an additional pair of wings for your successful flight!

WHAT’S INCLUDED?

  • Brand Strategy Workbook
  • Brand Canvas Template (A2)
  • 200 Style Cards
  • 12 Brand Archetype Cards
  • 40 Brand Personality Cards
  • 20 Tone of Voice Cards

How does it work?

The Brand Strategy Kit will take you through the inside-out brand strategy process, help you narrow in on the vision and create a solid foundation for packaging a product or service into an authentic brand that drives action and excites people to come back for more.

What’s included?

LEARN THE CRAFT

Brand Strategy Workbook

This workbook will take you through a structured inside-out branding process, help you uncover your whys, your authentic points, define your dream clients, your positioning statement and the design direction for your brand.

VISUALIZE IT ALL

Brand Canvas

By the end of the process, you’ll have created a Brand Canvas that clearly lays out your vision right in front of you. You’ll experience that “aha” moment! This will provide the foundation, clarity, and a new dose of inspiration to turn your ideas into a proper brand.

COMMUNICATE VISUALLY

200 Style Cards

We’ve curated the best in design work from around the world and organized it into 10 different styles. Using these style cards, you’ll be able to discover the trending design work, save lots of web research time, and have a solid base to create a mood board that visually communicates the design direction for a brand you are creating.

TAKE A STAND

40 Brand Archetype Cards

Your brand isn’t just a product or a service, it’s also a story of who you are and why you are. The pillars of every brand story are the principles that define a brand’s personality. These 40 hand-picked personality cards will help you define your brand’s core principles.

TAKE A STAND

40 Brand Personality Cards

Your brand isn’t just a product or a service, it’s also a story of who you are and why you are. The pillars of every brand story are the principles that define a brand’s personality. These 40 hand-picked personality cards will help you define your brand’s core principles.

FIND YOUR VOICE

15 Tone of Voice Cards

Sculpt your brand’s tone of voice through 15 examples designed to help you shape your brand’s personality and speak to your audience. Each card’s verso contains an explanation and real-life examples. Find what resonates with you!

“The Kit helped to keep the focus during the branding session. We are very happy.”
— Marta Klement, Art & Design Director at Hart Voor de Zak, Amsterdam 🇳🇱

Why choose this Kit?

Gives you a tried-and-true offline process
Corrals everything you need into one place
Gives you a structure so you can focus
Expands options via brainstorming cards

Brand Strategy Kit

Brand briefs can be tedious. Most times, they are full of paradoxes, clichés, and overall vagueness. Brand Strategy Kit provides structure and tools to streamline and gamify your branding process. Reach that blissful moment of clarity faster and ensure smooth sailing for any branding mission.

$425

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