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Brand Strategy Kit

Whether you are launching a new brand or elevating an existing one, the Brand Strategy Kit will take you through the inside-out branding process enabling you to narrow in on your vision and crystallize your brand’s core.

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Why Brand Strategy Kit?

The Brand Strategy Kit will take you through the inside-out branding process in a playful way. At the end of the process, you’ll create a Brand Canvas that contains all the core components of your brand.

The Brand Canvas will give you that blissful “Aha!” moment of clarity and serve as a brand brief for your partners, collaborators, or team.

Shoot for the stars and let this Kit be an additional pair of wings for your successful flight!

WHAT’S INCLUDED?

  • Brand Strategy Workbook
  • Brand Canvas Template (A2)
  • 200 Style Cards
  • 12 Brand Archetype Cards
  • 40 Brand Personality Cards
  • 20 Tone of Voice Cards
brand strategy workbook by karalyte brand strategy workbook by karalyte brand strategy workbook by karalyte brand strategy kit by karalyte

Why choose this Kit?

Gives you a tried-and-true pen-and-paper process
Corrals everything you need into one place
Gives you a structure so you can focus
Makes it a fun process!

How does it work?

What’s included?

LEARN THE CRAFT

Brand Strategy Workbook

This Brand Strategy Workbook will take you through a structured inside-out branding process, helping you to crystallize your brand’s core: the whys, authentic points, proof points, next-level of success, target clients, positioning statement, and your brand’s personality.

VISUALIZE IT ALL

Brand Canvas

By the end of the process, you’ll have created a Brand Canvas that clearly lays out your vision right in front of you. You’ll experience that “aha” moment! This will provide the foundation, clarity, and a new dose of inspiration to turn your ideas into a proper brand.

COMMUNICATE VISUALLY

200 Style Cards

We’ve curated the best in design work from around the world and organized it into 10 different styles. Using these style cards, you’ll be able to discover the trending design work, save lots of web research time, and have a solid base to create a mood board that visually communicates the design direction for a brand you are creating.

TAKE A STAND

40 Brand Archetype Cards

Your brand isn’t just a product or a service, it’s also a story of who you are and why you are. The pillars of every brand story are the principles that define a brand’s personality. These 40 hand-picked personality cards will help you define your brand’s core principles.

TAKE A STAND

40 Brand Personality Cards

Your brand isn’t just a product or a service, it’s also a story of who you are and why you are. The pillars of every brand story are the principles that define a brand’s personality. These 40 hand-picked personality cards will help you define your brand’s core principles.

FIND YOUR VOICE

15 Tone of Voice Cards

Sculpt your brand’s tone of voice through 15 examples designed to help you shape your brand’s personality and speak to your audience. Each card’s verso contains an explanation and real-life examples. Find what resonates with you!

“The Kit helped to keep the focus during the branding session. We are very happy.”
— Marta Klement, Art & Design Director at Hart Voor de Zak, Amsterdam 🇳🇱
Brand Strategy Kit

Whether you are launching a new brand or elevating an existing one, the Brand Strategy Kit will take you through the inside-out branding process enabling you to narrow in on your vision and crystallize your brand’s core.