Brand Strategy Workbook
The Brand Strategy Workbook and the Brand Canvas will take you through a structured inside-out branding process, helping you to crystallize your brand’s core: your whys, authentic points, proof points, next level of success, target clients, positioning statement, and brand personality.
What's included?
LEARN THE CRAFT
Brand Strategy Workbook (epub & pdf)
This workbook will take you through a structured inside-out branding process, helping you to crystallize your brand's core: your whys, authentic points, proof points, next-level of success, target clients, positioning statement, and brand personality.
VISUALIZE IT ALL
Brand Canvas (PDF)
By the end of the process, you’ll have created a Brand Canvas that clearly lays out your vision right in front of you. You’ll experience that “aha” moment! This will provide the foundation, clarity, and a new dose of inspiration to turn your ideas into a proper brand.
Works well with
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Brand Cards
Crystallize your ideas into brand and design concepts. Gamify your workshops.
Available in print & digital.
$200
About the Author
Egle Karalyte is a brand strategist and the creator of Bloomerangas—a gamified brand development system that helps brands, teams, and creators find clarity, deepen alignment, and infuse more creativity into their work. While running a design agency in Paris, Egle collaborated with renowned brands such as Adobe, MTV, and The New School. She's led talks and workshops at events like Web Summit, Berlin Design Week, London NFT. Today, she continues to guide others in creating and launching their brands through Bloomerangas tools, workshops, and courses.
Frequently Asked Questions
The Brand Strategy Workbook is a step-by-step guide designed to help you crystallize your brand from the inside out. Through a structured process, you'll clarify your purpose, define your authentic and proof points, map your target audience, craft your positioning, and shape your brand personality.
This tool is perfect for entrepreneurs, brand strategists, creative teams, and founders who want to build or refresh a brand that stands on solid foundations. Whether you're just starting out or ready to elevate an existing brand, the workbook will walk you through the essentials of creating an aligned brand strategy.
As you move through the workbook, you'll be guided through key branding exercises that uncover your "why," define who your brand truly is, and articulate what makes you unique. You’ll then visualize everything you’ve uncovered using the Brand Canvas—a one-page map that brings your strategy into focus. It’s a process of discovery, clarity, and alignment.
The workbook is delivered in EPUB and PDF formats, making it easy to use on any device or print out if you prefer working by hand. The Brand Canvas is provided as a downloadable PDF, perfect for printing and using in workshops or strategy sessions.
The Brand Canvas becomes your go-to reference. Use it to brief designers, align your team, guide content creation, or share your vision with stakeholders. It becomes the strategic compass for all brand-related decisions moving forward.
Unlike many branding books or templates that offer static frameworks or abstract theories, this workbook is grounded in 20+ years of hands-on experience working with global brands and startups across diverse industries. It’s designed to guide you through a practical, structured process that helps you think deeply, make clear decisions, and move forward with confidence. The exercises are drawn from workshops I’ve facilitated for clients like Adobe/Fotolia, The New School, MTV Lebanon, DesignIt, and startups supported by Google Campus London, Paris Telecom Incubator, and others. What sets this workbook apart is its ability to translate deep strategic thinking into action—helping you crystallize your brand from the inside out.
Absolutely. The workbook is flexible enough to serve both personal and business branding efforts. Whether you’re a creative entrepreneur, coach, or startup founder, the core branding principles inside will help you build a clear, authentic brand.
