Content Canvas (digital)

Content Canvas provides structure and content ideation cards to build a content system that attracts the right people to your website, activates them, and motivates them to come back.

Watch a video ➺

€150

Buy now

How does Content Canvas work?

Why Content Canvas?

Content Canvas gives you structure and brainstorming cards to uncover the core elements of your content system that will prime you for success.

You'll have everything you need to kick off your content marketing in the right direction or take what you are currently doing to the next level.

WHAT'S INCLUDED?

10 Content Goal Cards
15 Content KPI Cards
55 Persona Cards
40 Content Title Cards
11 Content Content Scorecards
Digital version of the Content Canvas
PDF version of the Content Canvas (21 Worksheets)

What's included?

Content Canvas

The Canvas will enable you to uncover and centralize all the core components of your content system and will serve you as a roadmap for success.

10 Content Goal Cards

Using the Content Goal cards, you'll be able to set measurable and clear goals for your content system. This will help you to stay focused and optimize for the best results.

15 Content KPI Cards

The KPI cards will enable you to establish clear KPIs for measuring your content performance. Each KPI card has a detailed explanation of what each KPI stands for and how to measure it.

55 Persona Cards

The Persona Cards will help you uncover what motivates and inspires your customers, and understand their content consumption behavior so you can narrow down the focus of your content.

40 Content Title Cards

Use these cards to come up with specific content titles. The cards provide templates to ideate on and experiment with for your content.

11 Content Scorecards

Pick the best content ideas from the ones you have brainstormed. See which ones will resonate with your audience, move them to action, and bring you the best results.

Content Canvas will:

Give you tried-and-true content planning structure

Expand your options via ideation cards

Enable you to narrow in on your ideas and focus

Corral everything you need into one place

Frequently Asked Questions

What is the Content Canvas?

The Content Canvas is a strategic planning tool designed to help you build or refine your content system. It combines structure with over 130 ideation cards to guide you through identifying your content goals, understanding your audience, brainstorming ideas, and prioritizing what’s worth creating. Whether you’re starting fresh or optimizing your existing efforts, the Canvas helps you bring focus, clarity, and cohesion to your content strategy.

Who is it for?

This tool is perfect for content strategists, marketing teams, founders, creative agencies, and workshop facilitators. If you're planning a new content initiative, aligning a team, or running content strategy sessions—whether online or in person—the Content Canvas offers a streamlined process to get everyone on the same page.

How does it work?

You’ll begin by defining your goals using the Content Goal Cards, followed by identifying your ideal audience with the Persona Cards. Next, you’ll brainstorm titles with the Content Title Cards and prioritize the best ideas using the Scorecards and KPI Cards. All the insights and ideas are then organized on the Canvas—available in both digital and printable formats. It’s an intuitive and collaborative approach that’s suitable for individual work or team-based sessions. Watch the video walkthrough →

What are the benefits?

Using the Content Canvas brings clarity and structure to your content planning, saving time and avoiding confusion. It helps you align your team around shared goals, uncover what your audience truly cares about, and generate strategic content ideas that drive results. It’s a collaborative and repeatable system that turns abstract content planning into actionable insights.

What formats are available?

You can use the format that best suits your working style:

• Digital Canvas – Perfect for remote teams and online collaboration.
• PDF Version – Great for printing and working through sessions in person.

What happens after I complete the Canvas?

Once filled out, the Canvas becomes your central content roadmap—a go-to reference point for your strategy. It helps you brief content creators, guide execution, measure results, and evolve your content over time. It bridges the gap between strategy and execution, keeping everyone aligned and moving forward with purpose.