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Content Canvas (digital)

Content Canvas provides structure and content ideation cards to build a content system that attracts the right people to your website, activates them, and motivates them to come back.

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How does Content Canvas work?

Why Content Canvas?

Content Canvas gives you structure and brainstorming cards to uncover the core elements of your content system that will prime you for success.

You'll have everything you need to kick off your content marketing in the right direction or take what you are currently doing to the next level.


  • 10 Content Goal Cards
  • 15 Content KPI Cards
  • 55 Persona Cards
  • 40 Content Title Cards
  • 11 Content Content Scorecards
  • Digital version of the Content Canvas
  • PDF version of the Content Canvas (21 Worksheets)


What's included?

Content Canvas

The Canvas will enable you to uncover and centralize all the core components of your content system and will serve you as a roadmap for success.

10 Content Goal Cards

Using the Content Goal cards, you'll be able to set measurable and clear goals for your content system. This will help you to stay focused and optimize for the best results.

15 Content KPI Cards

The KPI cards will enable you to establish clear KPIs for measuring your content performance. Each KPI card has a detailed explanation of what each KPI stands for and how to measure it.

55 Persona Cards

The Persona Cards will help you uncover what motivates and inspires your customers, and understand their content consumption behavior so you can narrow down the focus of your content.

40 Content Title Cards

Use these cards to come up with specific content titles. The cards provide templates to ideate on and experiment with for your content.

11 Content Scorecards

Pick the best content ideas from the ones you have brainstormed. See which ones will resonate with your audience, move them to action, and bring you the best results.

Content Canvas will:

Give you tried-and-true content planning structure
Expand your options via ideation cards
Enable you to narrow in on your ideas and focus
Corral everything you need into one place

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