Content Cards

Use this set of 135 content cards to brainstorm ideas and craft compelling messages that engage your audience. They support content strategy sessions, spark new directions, and help transform abstract ideas into clear and meaningful communication.

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€60

(print)

Buy digital version at Bloomerangas.

Why Content Cards?

What's included?

10 Content Goal Cards

Using the Content Goal cards, you’ll be able to set measurable and clear goals for your content system. This will help you to stay focused and optimize for the best results.

15 Content KPI Cards

The KPI cards will enable you to establish clear KPIs for measuring your content performance. Each KPI card has a detailed explanation of what each KPI stands for and how to measure it.

55 Persona Cards

The Persona Cards will help you uncover what motivates and inspires your customers, and understand their content consumption behavior so you can narrow down the focus of your content.

40 Content Title Cards

Use these cards to come up with specific content titles. The cards provide templates to ideate on and experiment with for your content.

11 Content Scorecards

Pick the best content ideas from the ones you have brainstormed. See which ones will resonate with your audience, move them to action, and bring you the best results.

These cards are ideal for:

Content creators and marketers

Brand strategists

Communication professionals

Entrepreneurs and business owners

Marketing teams

Workshop facilitators

Agencies

Educators and coaches

Our Content Cards help you come up with strategic content ideas that:

✓ Improve your website’s rankings on Google

✓ Increase brand awareness and visibility

✓ Drive stronger engagement with your audience

✓ Align your content with key business goals—like driving sales or building loyalty

✓ Save time by providing clear direction and inspiration

Whether you're building a brand, running campaigns, or scaling your content efforts, these cards help you focus on what matters most.

👉 Want proven tips for a winning content strategy? Check out our guide.

Become a PRO with the advanced lessons

Learn from the creator of the Content Cards how to create a content system that drives qualified leads to your website, moves them to action, and motivates them to come back for more. Learn more here.

About the Author

Egle Karalyte is a brand strategist and the creator of Bloomerangas—a gamified brand development system that helps brands, teams, and creators find clarity, deepen alignment, and infuse more creativity into their work. While running a design agency in Paris, Egle collaborated with renowned brands such as Adobe, MTV, and The New School. She's led talks and workshops at events like Web Summit, Berlin Design Week, London NFT. Today, she continues to guide others in creating and launching their brands through Bloomerangas’ tools, workshops, and courses.

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Frequently Asked Questions

How to use the Content Cards?

Start by laying out the five color-coded card sets. Each begins with a core content question like “What do you want to achieve through content?” Use the corresponding answer prompts to generate ideas — arrange the answers into columns or jot down your own on sticky notes. Then, brainstorm content titles, define a clear call to action (CTA) for each, and score the ideas to prioritize what’s most effective.
You can use the cards on their own or as part of the full Content Marketing Kit, which includes the Content Canvas and Content Strategy Workbook. The workbook guides you through each step and shows where to place the cards for a clear, visual overview of your content system.

👉 For the full step-by-step guide, check out our article: How to use the Content Cards?

Where can I watch the demo video?

You can find a video explaining how to use the cards right here.

Can I use the cards alone, or do I need other tools?

The Content Cards work great on their own, but you can also combine them with the Content Canvas and Content Strategy Workbook—all part of the Content Marketing Kit—for a deeper content planning experience.

Can I use these for client workshops?

Absolutely! The cards add structure and fun to workshops. They're especially useful for content strategists, marketers, and facilitators working with teams or individual clients.

Is there a digital version available?

Yes! You can access the digital version at tools.bloomerangas.com.