ONLINE COURSE
Content Marketing Fundamentals
Learn how to create a content system that drives qualified leads to your website, moves them to action, and motivates them to come back for more. Gain access to the Content Canvas and Content Strategy Workbook (digital).
€450
This online course will take you through the step-by-step process of creating a content system that drives qualified leads to your website, moves them to action, and motivates them to come back for more.
We'll be using Content Canvas throughout the course.
THIS ONLINE COURSE INCLUDES:
- 5 hrs of online training
- Content Canvas (digital)
- Content Cards (digital)
- Content Strategy Workbook (digital)
Course Syllabus
Getting Started
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Get Content Canvas
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Download Content Strategy Workbook
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Other Tools
Introduction
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How to be discovered by your people online?
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Understanding lead generation
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Understanding customer experience
Why is content important?
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What's the impact of content?
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How does content work?
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What's the ROI of content?
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What are the KPIs of content?
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Download the Content KPIs Cheat-Sheet
How to activate people through content?
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How to get people interested?
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How to establish trust and move people to take the first action?
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How to make people come back?
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How to encourage people to keep using the product?
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How to nurture loyalty?
A step-by-step process to create your content system
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Introducing the Content Canvas
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Set goals
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Define personas
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Analyze existing content
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Get the pulse of your market
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Choose your lead generation channels
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Generate content ideas for each step of customer experience
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Create content calendar
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Create your content marketing team
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Create content
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Optimize content
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Amplify content
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Measure content performance
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What's next?
Why choose this Content Marketing Course?
What Students Say
"Egle is great at teaching this framework! She is a master at the process. I can't wait to implement this work in my own Agency."
— Jessica Güngör, Founder of the Mariane Agency, Hamburg, Germany 🇩🇪
About the Course Author
Egle Karalyte is a brand strategist and the creator of Bloomerangas—a gamified brand development system that helps brands, teams, and creators find clarity, deepen alignment, and infuse more creativity into their work. While running a design agency in Paris, Egle collaborated with renowned brands such as Adobe, MTV, and The New School. She's led talks and workshops at events like Web Summit, Berlin Design Week, London NFT. Today, she continues to guide others in creating and launching their brands through Bloomerangas’ tools, workshops, and courses.
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