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ONLINE COURSE

Content Marketing Fundamentals Course

Learn how to create a content system that drives qualified leads to your website, moves them to action, and motivates them to come back for more.

YOU’LL GET:

  • 5 hrs of on-demand video
  • Workshop slides

€175

This online course will take you through the step-by-step process of creating a content system that drives qualified leads to your website, moves them to action, and inspires them to come back for more.

We'll be using Content Canvas throughout the course.

THIS ONLINE COURSE INCLUDES:

  • 5 hrs of online training
  • Workshop slides

What's covered?

Why is content important?

  • Understanding lead generation
  • Understanding customer experience
  • What's the impact of content?
  • How does content work?
  • What's the ROI of content?
  • What are the KPIs of content?

How to activate people through content?

  • How to be discovered by your people?
  • How to get people interested?
  • How to establish trust and move people to take the first action?
  • How to make people come back?
  • How to encourage people to keep using the product?
  • How to nurture loyalty?

Process for creating content that works

  • Introducing the Content Canvas
  • Set goals
  • Define personas
  • Analyze existing content
  • Get the pulse of your market
  • Choose your lead generation channels
  • Generate content ideas for each step of customer experience
  • Create content calendar
  • Create your content marketing team
  • Create content
  • Optimize content
  • Amplify content
  • Measure content performance
  • What's next?

Why choose the Content Marketing Workshop?

Gives you tried-and-true content planning process
Gives you a structure so you can focus
Expands your options via ideation cards
Corrals everything you need into one place

What Students Say

"Egle is great at teaching this framework! She is a master at the process. I can't wait to implement this work in my own Agency."

— Jessica Güngör, Founder of the Mariane Agency, Hamburg, Germany 🇩🇪

Have a question?

Drop us an email. We'll help you.