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Content Marketing Kit

This kit provides you with an expert process and a set of tools to create a content system that attracts the right people to your website, engages them to take action, and inspires them to come back for more.

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How to use the Content Marketing Kit (print)?

Why Content Marketing Kit?

Without a strategy to inform your content creation process, you spend valuable time creating and publishing content that isn’t exciting for the brand’s audience, doesn’t convert, or quickly becomes obsolete.

Content Strategy Kit provides you with an expert process and a set of tools to create a content system that attracts the right people to your website, engages them to take action, and inspires them to come back for more.

WHAT'S INCLUDED?

  • Content Strategy Workbook
  • Content Canvas (21 Worksheets, A3)
  • 10 Content Goal Cards
  • 15 Content KPI Cards
  • 55 Persona Cards
  • 40 Content Title Cards
  • 11 Content Content Scorecards

What's included?

Content Strategy Workbook

The Workbook provides a guided process, structure, and hands-on activities to help you and your team develop a content strategy that makes sense for your or your client’s brand. Activities go from defining target personas and performing a content audit to publishing, promoting, analyzing, and optimizing content for conversion and SEO.

Content Canvas

The Content Canvas will enable you to uncover and centralize all the core components of your content system and will serve you as a roadmap for success.

Content Cards

Use this set of 135 content cards to help you brainstorm content ideas and set the right foundation for your content system.

10 Content Goal Cards

Using the Content Goal cards, you’ll be able to set measurable and clear goals for your content system. This will help you to stay focused and optimize for the best results.

15 Content KPI Cards

The KPI cards will enable you to establish clear KPIs for measuring your content performance. Each KPI card has a detailed explanation of what each KPI stands for and how to measure it.

55 Persona Cards

The Persona Cards will help you uncover what motivates and inspires your customers, and understand their content consumption behavior so you can narrow down the focus of your content.

40 Content Title Cards

Use these cards to come up with specific content titles. The cards provide templates to ideate on and experiment with for your content.

11 Content Scorecards

Pick the best content ideas from the ones you have brainstormed. See which ones will resonate with your audience, move them to action, and bring you the best results.

Content Marketing Kit can help you:

Structure and systemize your content creation process
Give you new ideas for content creation
Enable you to prioritize content ideas better
Enable you to reflect on what works and what doesn't

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