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Content Strategy Framework

This framework provides a tried-and-true process and a set of tools to create a content system that drives qualified leads to your website, moves them to action, and inspires them to come back for more.

$1100
Last updated July 10, 2021

Why do you need the Content Strategy Framework?

We created the Content Strategy Framework with the mission to help brands and creators create content that attracts the right people their way, moves them to action, and inspires them to come back for more.

The framework provides a tried-and-true process and a set of tools to create a content system that primes you for success.

WHAT’S INCLUDED?

  • Content Strategy Workshop
  • Content Canvas (21 Worksheets)
  • 10 Content Goal Cards
  • 15 Content KPI Cards
  • 55 Persona Cards
  • 40 Content Title Cards
  • 11 Content Content Scorecards
  • 1 Live Group Q&A Session
  • Access to our Alumni group

 

Why choose this Framework?

Gives you tried-and-true content planning process
Gives you a structure so you can focus
Expands your options via ideation cards
Corrals everything you need into one place

What’s included?

LEARN THE CRAFT

Content Strategy Workshop

During this workshop, we take you through a step-by-step process in order to create a content system that drives qualified leads to your website, moves them to action, and inspires them to come back for more.

VISUALIZE IT ALL

Content Canvas

The Canvas will enable you to centralize all the core components of your content system and will serve you as a roadmap for success.

FOCUS

10 Content Goal Cards

Using the Content Goal cards, you’ll be able to set measurable and clear goals for your content system. This will help you to stay focused and optimize for the best results.

MEASURE

15 Content KPI Cards

The KPI cards will enable you to establish clear KPIs for measuring your content performance. Each KPI card has a detailed explanation of what each KPI stands for and how to measure it.

EXPLORE

55 Persona Cards

The Persona Cards will help you uncover what motivates and inspires your customers, and understand their content consumption behavior so you can narrow down the focus of your content.

IDEATE

40 Content Title Cards

Use these cards to come up with specific content titles. The cards provide templates to ideate on and experiment with for your content.

PRIORITIZE

11 Content Scorecards

Pick the best content ideas from the ones you have brainstormed. See which ones will resonate with your audience, move them to action, and bring you the best results.

LET’S LEARN TOGETHER

Access to our Alumni Group and a Live Check-in

Learning this framework is a fun experience! You’ll get access to our alumni group on Slack and one live check-in to ask any questions you might have.

What’s covered in the Content Strategy Workshop?

Why is content important?

  • Understanding lead generation
  • Understanding customer experience
  • What’s the impact of content?
  • How does content work?
  • What’s the ROI of content?
  • What are the KPIs of content?

How to activate people through content?

  • How to be discovered by your people?
  • How to get people interested?
  • How to establish trust and move people to take the first action?
  • How to make people come back?
  • How to encourage people to keep using the product?
  • How to nurture loyalty?

Process for creating content that works

  • Introducing the Content Canvas
  • Set goals
  • Define personas
  • Analyze existing content
  • Get the pulse of your market
  • Choose your lead generation channels
  • Generate content ideas for each step of customer experience
  • Create content calendar
  • Create your content marketing team
  • Create content
  • Optimize content
  • Amplify content
  • Measure content performance
  • What’s next?
“Egle is great at teaching this framework! She is a master at the process. I can’t wait to implement this work in my own Agency.”
— Jessica Güngör, Founder of the Mariane Agency, Hamburg, Germany 🇩🇪

Content Strategy Framework

This framework provides a tried-and-true process and a set of tools to create a content system that drives qualified leads to your website, moves them to action, and inspires them to come back for more.

$1100

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