Content Strategy Framework
This framework provides a tried-and-true process and a set of tools to create a content system that drives qualified leads to your website, moves them to action, and inspires them to come back for more.
Why Content Strategy Framework?
We created the Content Strategy Framework with the mission to help brands and creators create content that attracts the right people their way, moves them to action, and inspires them to come back for more.
The framework provides a tried-and-true process and a set of tools to create a content system that primes you for success.
WHAT’S INCLUDED?
- Content Strategy Workshop
- Content Canvas (21 Worksheets)
- 10 Content Goal Cards
- 15 Content KPI Cards
- 55 Persona Cards
- 40 Content Title Cards
- 11 Content Content Scorecards
- 1 hr Personal Q&A session
- Access to our Alumni group
What’s included?
LEARN THE CRAFT
Content Strategy Workshop
During this workshop, we take you through a step-by-step process in order to create a content system that drives qualified leads to your website, moves them to action, and inspires them to come back for more.
VISUALIZE IT ALL
Content Canvas
The Canvas will enable you to centralize all the core components of your content system and will serve you as a roadmap for success.
FOCUS
10 Content Goal Cards
Using the Content Goal cards, you’ll be able to set measurable and clear goals for your content system. This will help you to stay focused and optimize for the best results.
MEASURE
15 Content KPI Cards
The KPI cards will enable you to establish clear KPIs for measuring your content performance. Each KPI card has a detailed explanation of what each KPI stands for and how to measure it.
EXPLORE
55 Persona Cards
The Persona Cards will help you uncover what motivates and inspires your customers, and understand their content consumption behavior so you can narrow down the focus of your content.
IDEATE
40 Content Title Cards
Use these cards to come up with specific content titles. The cards provide templates to ideate on and experiment with for your content.
PRIORITIZE
11 Content Scorecards
Pick the best content ideas from the ones you have brainstormed. See which ones will resonate with your audience, move them to action, and bring you the best results.
GET YOUR QUESTIONS ANSWERED
1hr Personal Q&A Session
This framework comes with a one-hour personal Q&A session to answer all your questions. You’ll also get access to our alumni group and be invited to our check-ins.
What’s covered in the Content Strategy Workshop?
Why is content important?
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Understanding lead generation
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Understanding customer experience
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What’s the impact of content?
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How does content work?
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What’s the ROI of content?
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What are the KPIs of content?
How to activate people through content?
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How to be discovered by your people?
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How to get people interested?
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How to establish trust and move people to take the first action?
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How to make people come back?
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How to encourage people to keep using the product?
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How to nurture loyalty?
Process for creating content that works
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Introducing the Content Canvas
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Set goals
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Define personas
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Analyze existing content
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Get the pulse of your market
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Choose your lead generation channels
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Generate content ideas for each step of customer experience
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Create content calendar
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Create your content marketing team
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Create content
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Optimize content
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Amplify content
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Measure content performance
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What’s next?
Why choose this Framework?
This framework provides a tried-and-true process and a set of tools to create a content system that drives qualified leads to your website, moves them to action, and inspires them to come back for more.