Bloomerang – live mentoring workshop with Egle Karalyte to grow your brand on May 24-25. click here to know more

Bloomerang – live mentoring workshop with Egle Karalyte to grow your brand on May 24-25. click here to know more

Bloomerang – live mentoring workshop with Egle Karalyte to grow your brand on May 24-25. click here to know more

Bloomerang – live mentoring workshop with Egle Karalyte to grow your brand on May 24-25. click here to know more

Bloomerang – live mentoring workshop with Egle Karalyte to grow your brand on May 24-25. click here to know more

Bloomerang – live mentoring workshop with Egle Karalyte to grow your brand on May 24-25. click here to know more

Bloomerang – live mentoring workshop with Egle Karalyte to grow your brand on May 24-25. click here to know more

Bloomerang – live mentoring workshop with Egle Karalyte to grow your brand on May 24-25. click here to know more

Bloomerang – live mentoring workshop with Egle Karalyte to grow your brand on May 24-25. click here to know more

Bloomerang – live mentoring workshop with Egle Karalyte to grow your brand on May 24-25. click here to know more

Content Strategy Kit

This Kit gives you an expert process, a proven structure, and a game-like approach to create content that drives qualified leads for your brand and converts them into happy customers.

$425
Shipping starts end of May, 2021

Why do you need a Content Strategy Kit?

Without a strategy to inform your content creation process, you spend valuable time creating and publishing content that isn’t exciting for the brand’s audience, doesn’t convert, or quickly becomes obsolete.

The Content Strategy Kit gives you a big picture understanding and tools for creating content that enables your brand to be discovered, gets people interested, motivates them to take action, and come back for more.

WHAT’S INCLUDED?

  • Content Strategy Workbook
  • Content Canvas (A2)
  • Persona Template
  • 20 Audience Cards
  • 50 Content Ideation Cards
  • 10 Content Scorecards

What’s included?

LEARN THE CRAFT

Content Strategy Workbook

The Workbook provides a guided process, structure, and hands-on activities to help you and your team develop a content strategy that makes sense for your or your client’s brand. Activities go from defining target personas and performing a content audit to publishing, promoting, analyzing, and optimizing content for conversion and SEO.

VISUALIZE IT ALL

Content Canvas

During a content strategy session, you’ll use the Content Canvas to capture the team’s main findings and insights. This makes it easy for everyone to visualize the content’s mission, goals, and deliverables. The Content Canvas also enables you to easily create an editorial calendar.

EXPLORE

20 Audience Cards

This set of 20 cards help you discover what motivates, challenges, or inspires your customer personas. Understanding your audience and their content consumption behavior will help you focus your content efforts where it matters.

IDEATE

50 Content Ideation Cards

After learning our four techniques for generating content ideas, you’ll use these 50 cards to brainstorm actual ideas that you can apply to your brand. The cards provide content templates that make it fun to experiment with ideas for your product or service.

PRIORITIZE

10 Content Scorecards

You can use this set of 10 cards to evaluate the quality of your new and/or existing content. These Scorecards are particularly valuable during a content audit to ensure everything you publish is aligned with your brand strategy, audience, and goals.

How does it work?

  1. Content production is a creative process, but a solid strategy also involves “crunching the numbers”. This Kit is designed to make the whole process fun and entertaining by gamifying the experience.
  2. During a session, a content strategy can evolve in many new directions, depending on the findings and decisions made with each step. Also, creating a brand’s content strategy several times will result in different outcomes, since many factors (such as competition or keywords) are dynamic and constantly evolving.
  3. The Content Cards included with the Kit allow participants to build many possible content variations and then place them on other components of the Kit. These interactive exercises keep team members engaged and inspired throughout the session.

Why choose this Kit?

Gives you a tried-and-true offline process
Corrals everything you need into one place
Gives you a structure so you can focus
Expands options via brainstorming cards

Content Strategy Kit

This Kit gives you an expert process, a proven structure, and a game-like approach to create content that drives qualified leads for your brand and converts them into happy customers.

$425