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Content Strategy Kit

This kit gives you an expert process, a set of tools, and a game-like approach to creating a content system that brings qualified leads to your website.

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Why Content Strategy Kit?

Without a strategy to inform your content creation process, you spend valuable time creating and publishing content that isn’t exciting for the brand’s audience, doesn’t convert, or quickly becomes obsolete.

Content Strategy Kit gives you an expert process, a set of tools, and a game-like approach to create content that generates qualified inbound leads consistently.

Stop chasing air. Start getting results.

WHAT’S INCLUDED?

  • Content Strategy Workbook
  • Content Canvas (21 Worksheets, A3)
  • 10 Content Goal Cards
  • 15 Content KPI Cards
  • 55 Persona Cards
  • 40 Content Title Cards
  • 11 Content Content Scorecards

How to use the Content Strategy Kit (print)?

What’s included?

LEARN THE CRAFT

Content Strategy Workbook

The Workbook provides a guided process, structure, and hands-on activities to help you and your team develop a content strategy that makes sense for your or your client’s brand. Activities go from defining target personas and performing a content audit to publishing, promoting, analyzing, and optimizing content for conversion and SEO.

VISUALIZE IT ALL

Content Canvas

The Content Canvas will enable you to uncover and centralize all the core components of your content system and will serve you as a roadmap for success.

EXPLORE

Content Cards

Use this set of 135 content cards to help you brainstorm content ideas and set the right foundation for your content system.

FOCUS

10 Content Goal Cards

Using the Content Goal cards, you’ll be able to set measurable and clear goals for your content system. This will help you to stay focused and optimize for the best results.

PRIORITIZE

15 Content KPI Cards

The KPI cards will enable you to establish clear KPIs for measuring your content performance. Each KPI card has a detailed explanation of what each KPI stands for and how to measure it.

EXPLORE

55 Persona Cards

The Persona Cards will help you uncover what motivates and inspires your customers, and understand their content consumption behavior so you can narrow down the focus of your content.

PRIORITIZE

40 Content Title Cards

Use these cards to come up with specific content titles. The cards provide templates to ideate on and experiment with for your content.

PRIORITIZE

11 Content Scorecards

Pick the best content ideas from the ones you have brainstormed. See which ones will resonate with your audience, move them to action, and bring you the best results.

Why choose the Content Strategy Kit?

Gives you a tried-and-true process to create a content system
Gives you a structure so you can focus
Expands options via brainstorming cards
Perfect for the pen-and-paper lovers
Content Strategy Kit

This kit gives you an expert process, a set of tools, and a game-like approach to creating a content system that brings qualified leads to your website.