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SYSTEM

Content System

Create a content system that drives qualified leads to your website, captures people’s attention, moves them to action, and nurtures them to come back for more. Build a solid backbone for your sales.

Content is at the core of every brand’s experience. Through it, we create signals that pull people closer to the brand and activate them at the most important stages of their experience with the brand.

Content enables to:

  • discover a brand
  • get people interested to explore the brand further
  • move people to take the first action
  • motivate them to come back
  • encourage people to keep using the product
  • nurture loyalty with the customers.

Why do you need a Content System?

Create a content system that drives qualified leads
Setup a process for converting leads to customers
Crystallize your content ideas to activate people at each touchpoint
Equip yourself with tools and knowledge needed to create content success

What’s the outcome?

At the end of this workshop, we will create a Content Canvas that contains the core elements of your content system orchestrated in a way that drives the right people your way and activates them at each step of their experience with your brand. The Content Canvas will provide you everything you need to get started with content marketing or level up what you are already doing.

Here’s what will be included in your Content Canvas:

  • Your Content Goals & KPIs
  • Ideal Customer Persona
  • Channels through which the personas will be driven
  • Keywords to drive organic search
  • Content titles and formats to activate the steps of customer experience
  • Content Calendar
  • Content Pre-Publishing Checklist
  • Content Sharing Checklist to serve as your content distribution list

Request a Call Back

Content Strategy Workshop


  • 5 group sessions on zoom, 90 minutes each
  • Crystallized Content Canvas
  • Prep-work and follow-ups

Content System


  • 6 group sessions on zoom, 90 minutes each
  • Content Marketing Framework
  • Prep-work and follow-ups
“Thank you for being such a cool wizard of ways and unveiling the beauty and success in my dream. I highly recommend this to anyone but especially to goal-oriented people with a passion and business potential to do something new.”
Sara Cera Vee
— Sara Cera Vee, Beirut 🇱🇧

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