Content is at the core of every brand’s experience. Through it, we create signals that pull people closer to the brand and activate them at the most important stages of their experience with the brand.
Content enables to:
- discover a brand
- get people interested to explore the brand further
- move people to take the first action
- motivate them to come back
- encourage people to keep using the product
- nurture loyalty with the customers.
Why choose this system?
What’s the outcome?
At the end of this workshop, we will create a Content Canvas that contains the core elements of your content system orchestrated in a way that drives the right people your way and activates them at each step of their experience with your brand. The Content Canvas will provide you everything you need to get started with content marketing or level up what you are already doing.
Here’s what will be included in your Content Canvas:
- Your Content Goals & KPIs
- Ideal Customer Persona
- Channels through which the personas will be driven
- Keywords to drive organic search
- Content titles and formats to activate the steps of customer experience
- Content Calendar
- Content Pre-Publishing Checklist
- Content Sharing Checklist to serve as your content distribution list
Choose your option
Content Strategy Workshop
- 5 group sessions on zoom, 2 hrs each.
- Crystallized Content Canvas
- Prep-work and follow-ups.
- 6 group sessions on zoom, 2 hrs each.
- Content Framework
- Prep-work and follow-ups
Have a question?
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