During this trend briefing, we’ll explore how diverse forward-looking brands in Africa, Middle East, Asia, Europe, and the USA leverage creativity and digital to develop innovative services and orchestrate brand experiences that enable them to stay desirable, relevant, and one step ahead of the crowd.
In our search for clues on their success, their stories will be thoroughly dissected. How have they orchestrated their successful customer experiences? What are the ingredients for their success?
We’ll look into:
- Today’s Consumer – expectations, behaviors, and decision making patterns.
- 10 Shapers – what will influence our life in the next 5-10 years?
- Most Daring, Talked About & Avant-garde Brand Experiences.
- Ecosystem of the Next Generation Brand.
This trend briefing is updated annually in collaboration with our local consultants while taking into account our personal experience living and working in those regions.
Why choose this trend briefing?
What’s the outcome?
We’ll resurface this trend briefing bearing some shiny pearls (think: ideas and insights). Leveraging them will enable you to fuel your innovation and growth.
Book your trend briefing
Next-Generation Brand, who are you?
- 2 hrs live presentation on zoom
- Access to the digital materials
- Brand Cards Edition 2021
- Brand Cards Edition 2019
- 1-year access to quarterly alumni check-ins
- Access to our Alumni group
Bigger team? Have a question?
Explore our workshops
Brand Experience Design Workshop
Elevate your brand’s experience to accelerate business growth.
Productizing a Service Workshop
Transform your service into a world-class product. Create an additional revenue stream. Prepare to scale your service business.
Brand Strategy Workshop
Narrow in on your vision, crystallize your brand’s positioning, messaging, personality, and design direction. Create your brand’s center of gravity.