Announcing the Brand Strategy Kit, a tool to facilitate the branding process for designers and strategists – LIVE on Kickstarter!



Today, we’re very excited to announce the launch of the Brand Strategy Kit on Kickstarter. I invite you to stop by and have a look around.

The idea for the Brand Strategy Kit was born after working with clients world-wide for 15 years now and after organizing the Brand Strategy workshops in various cities (London, Santiago de Chile, Barcelona, Paris, Casablanca, Beirut, etc.).

I wanted to standardize the branding process I was using to help my clients uncover and define their whys, authentic points, target audience, positioning statement, and crystallize the next level for their brands.

Instead of going down the tedious route of creating traditional brand briefs that are full of paradoxes and clichés (‘we want innovative yet trustworthy’; ‘young and dynamic;’ – who hasn’t been there, right?), this Kit enables you to try out a faster and more fun approach which speeds up the branding decision-making process – as well as rests your eyes from the screen time.

Giving birth to this Kit ended up being much longer than expected, but better later than never, as they say!

I’d like to thank my “besties” sprinkled around the world for helping me to make this happen: Aiste, Pedro, Ana, Haley, Carmen, and Marita. Couldn’t have done this without you!

So here we have it. I hope you will support us!



What’s in the Kit?

This Brand Strategy Kit is a modular, flexible tool that saves designers and strategists time as well as head-scratching troubles by making options tangible and concrete.

The kit contains 6 components:

  • The Branding Workbook

  • The A2 Brand Canvas Template

  • 15 Tone of Voice Cards

  • 40 Brand Personality Cards

  • 200 Style Cards categorized into 10 styles

  • The Brand Cards Box


The Branding Workbook


This workbook will take you through a proven inside-out branding process in a step by step fashion. It will show you how to facilitate the brand strategy sessions, uncover the client’s whys, the brand’s authentic points, define the target audience, the positioning statement and set the right direction for the brand’s identity. 


The Brand Canvas (A2 Template)


At the end of the process, you’ll have created a Brand Canvas, which clearly communicates a brand’s vision. At this point everyone experiences that “aha” moment of blissful clarity. Using the Brand Canvas it is very easy to get everyone on board for the next move and then put together a comprehensive Brand Brief for leveling up the brand.


40 Brand Personality Cards


A brand isn’t just a product or a service, it’s also a story of who it is and why it exists. The pillars of every brand story are the principles that define a brand’s personality. These 40 hand-picked personality cards will help you to lay the foundation for the brand by defining its guiding principles. 


15 Tone of Voice Cards


When shaping a brand’s identity we need to define its tone of voice. These 15 examples of tone of voice with help you to make the right choices fast. Each card’s verso contains an explanation and real-life examples so you could better imagine how each tone of voice will be carried out through copy. 


200 Style Cards


We’ve curated the best in design work from around the world and organized it into 10 different aesthetic styles. Using these style cards, you’ll be able to save lots of research time near the computer, discover the trending design work, and create a mood board that visually communicates the design direction for a brand’s identity.


The Brand Cards Box


Your treasure chest, holding all the cards you need to help you shape the brand’s identity.


The Brand Strategy Kit is available for pre-order on Kickstarter until June 28, 2019. Every pledge helps us make the branding process easier and more engaging for everyone – from designers to marketers and clients.

We hope you will support us and won’t forget to take us with you to your next client meeting!

If you have any questions or would like to get in touch, please join our slack channel. We’ll be there to answer all your questions and provide you the support you need.


And don’t forget:

The world is our canvas – let’s plunge in and create!
— e.k.

Thank you everyone for your patience and support along this way! This one was quite a ride…