We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

We've just updated our trend briefing - Next-Generation Brand, Who Are You? Ignite your innovation and growth! →

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Where do good ideas come from?

Steven Johnson argues that good ideas don’t just drop from the sky.

An idea is a network of other ideas that one has gathered, shaped and picked up from one’s experience. So when a moment of clarity comes (which we often call the ‘eureka’ or ‘aha’ moment), it often comes because all your ideas and experiences have matured and taken on its full shape.

Patience, constant pondering and a then a certain let go is needed for those new ideas to come into life.

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