Meet Avatar Simas - he holds the key to freedom and independence.



Ríona holds the key to unknown horizons – uncharted territories of creativity you have yet to experience. The road ahead is misty and rugged, but if you’re brave and adventurous, Ríona will reveal the stars with the power to expand you from within. Rise, baby, rise. The time has come to shine.

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  • Brand Archetype:
    Personality Traits:
    Courageous, bold, inspirational, confident
    Tone of Voice:
    Caring/Empathetic, Candid, Motivational
    Style Characteristics:
  • FLIP
    Carving out your unique path in life requires courage. Courage to stick to your guts, to get comfortable with the unknown, to be flexible and fast when making unforeseen turns. Only the bravest and the most persistent ones win. They break all boundaries and set new trends for others to follow. And then, they move on to new things…fast. So hit the road, Jack!
  • FLIP
    Success opens up new horizons for us. It brings new people, spontaneously unfolds unexpected encounters, and things start falling into their places with such ease and playfulness. The most important thing here is to drop all your expectations and let this unfoldment happen without your control. Spread your wings wide, let the world be your canvas, and enjoy the flight!

Play with me

Play with Ríona in one of our games. You’ll embark on the Ríona Quest to develop her superpower – courage. Let’s play!

Bloomerang Light
A self-reflection game
  • Narrow in on your personal vision
  • Uncover your formats of expression
  • Crystallize your next steps
3 hrs – €40/person
Bloomerang Go
A brand transformation game.
  • Crystallize your brand’s next level
  • Recalibrate its branding system
  • Map out the roll-out
3 hrs – €40/person
Bloomerang Flow
A creativity activation game
  • Get to know the nature of creativity
  • Explore the qualities a creator needs
  • Unlock bottlenecks and tune into creative flow
3 hrs – €40/person

    1-1 Deep-Dive with Erica Jennings

    Book a 1-1 deep-dive with Erica Jennings. Each deep-dive is a 60-minute online coaching session to polish up your skills in singing, songwriting, modern parenting, or navigating life after marriage.


Want to play the game with your team? Got a question?
Get in touch

Avatar Print

Take this avatar with you by getting one of the high-quality art prints.


    Riona Avatar Print

    Take the Ríona avatar with you by getting one of its high-quality art prints. Tune into its energy to activate the courage within. The prints come in three different sizes.



This avatar was created in collaboration with Erica Jennings, an award-winning singer and songwriter. Her first solo single “It’s a Lovely Day” was in 2001. She released her debut album “Leading me home” in 2016. She was awarded Best Female Artist in 2017 and “Woman of the year” in 2018. In 2021, she has produced and hosted “Find Your Voice” (“Atrask Savo Balsa” – GO3 online TV 2021). She is a lead singer with well-known band SKAMP, who paved the way for post independence youth in Lithuania. Erica also coaches on modern parenting, navigating life after marriage, and bio hacking on a budget.